[dbl]

Meh, I don't think so: Good Food (now gone, but only because it moved to the Discovery's suite of channels), Yesterday, Gold (OK, that's an old one), Really (now Discovery) all are playful and all seem(ed) to "work"

I meant in terms of cross-promotion and viewers' still not understanding the link between the channels and UKTV Play, which in the streaming era is an issue. Hence this move.