30-11-2023, 10:44 PM
The rebranding in theory is a good idea- Dave is a really strong and established brand but it lacks any sort of cohesive links to the other UKTV channels save for the UKTV Play promos.
The U brand COULD work but U&Dave? It doesn’t work. U&W sounds like a DIY dealer and U&Yesterday feels too cumbersome. They still haven’t learnt from the whole G.O.L.D debacle.
Simply shoving a UKTV logo into each channel logo and occasionally mentioning it on continuity announcements could have done the same job in a more natural way.
The U brand COULD work but U&Dave? It doesn’t work. U&W sounds like a DIY dealer and U&Yesterday feels too cumbersome. They still haven’t learnt from the whole G.O.L.D debacle.
Simply shoving a UKTV logo into each channel logo and occasionally mentioning it on continuity announcements could have done the same job in a more natural way.