[WillPS]

I find company's go with trending design agency's rather than actually researching a agency that will be a good fit. Another example of we haven't got time (AKA we can't be bothered and don't think it's work out time) to look around just use them. Shame really. I want to know what BBC Creative pitched to the BBC that got rejected.

Also noticed not sure if it's been said that u.co.uk redirects to UKTV Play. u.com and u.uk not secured.

I get what they were trying to do with 'U' but it's just not worked. Clearly they want to move on from just being TV but if they are willing to change the name and get rid of UKTV why not go for something original. Your making the change why not. No one unless your interested is going to know U is a nod to UKTV so what's the point. Do something different. I got ideas I sure others have to.

I'm not sure I buy the argument that they need to prove they're "moving on from TV" by dropping the TV part of the name. Up-start competitors in the same space include Pluto TV and Freevee... it's still TV programming they show and the primary mode of viewing is on a TV set, just because they want to emphasise their non-linear broadcasting offer doesn't make their offer any less "TV" than it always has been.

Just feels straight up clumsy to me.

I appreciate the problem they have though, that by creating a dozen unique identities they now have a struggle getting brand recognition on a service which unifies them. A smarter solution would have just been to strap 'UK' on to the front of each, IMHO.