[bilky asko]

I tend to agree with you. A lot of companies do seem to be obsessed with “moving on” from their existing brands, which makes no sense. Mastercard altered the version of their logo which appears on cards, for example, to no longer include the text “Mastercard” because they were “moving beyond cards”. It’s just quite silly, in my view.

TV, at it’s core, just really means home viewing (or anywhere viewing) media, contrasting with cinema content - although even that line is being blurred with streaming services producing original films. It doesn’t have to be “broadcast”, it’s still TV on demand.

The MasterCard logo isn't the best example, as their Venn diagram logo is very recognisable as theirs.