27-03-2024, 01:07 AM
(26-03-2024, 11:59 PM)dbl Wrote: Transitional and intentional..not too long til you start seeing references of UI still honestly don't see where they're heading with this. Why would you intentionally trash your own brand?
The change from the original UK x, to UKTV x, then to individual subject focused channel names all demonstrated a clear marketing strategy. They're all clearly stamped with a UKTV DOG at regular intervals.
'U-Yesterday', 'U-W' or 'U-Dave' just all sound dreadful. Was someone on a controlled substance when they signed off on this idea?