[Allanbuzzy]

Honestly disappointing this is still happening. U& is not a good suffix and feels like a deliberate attempt to slap a streaming brand to a channel.

And it's ironic because I seem to recall that back in 2022, when Channel 4 were planning a rename of their streamer, they suggested alignment to the "Channel 4" brand, which some Pres Cafe members speculated was going to result in channel names like "Channel 4 Film" or "Channel 4 Entertainment". Turned out all it really was is them removing the "on All4" tagline and putting the C4 break bumper on some of their junctions on other channels.

I presume the reason they are renaming is because UKTV Play have started to shift their acquisitions to outside the UK (another irony in that one of their current sponsors is "VisitTheUSA") and calling their streamer UKTV Play is a contradiction. But even that didn't need to be this convoluted as "U&".