[Rex]

I feel sometimes people forget that the ITV News Channel was run on less than a shoe-string budget. We all loved it because of that, of course, but a popular/successful news channel it did not make. Especially when they changed the brand from ITN to ITV News and tried to make it seem a bigger operation than it was.

For its small budget I felt that it tried to make the best of its limitations, it was a loss making service that didn't convince ITV that it was going to be viable enough in the long term. 

The writing was clearly on the wall when they cut the hours to try and fit ITV4 onto its Freeview space hours before it launched.