[Brekkie]

I know from my research, that ITV always want to be seen to be caring about Christmas Day, when in reality they don't. And so, their schedule reflects that.

ITV this year did reasonably well but I do feel with no big soap plot lines for Emmerdale and Corrie, that was the achilles heel for their schedule. If Emmerdale and Corrie had a big event on Christmas Day, that would prove decent competition to BBC One, however Emmerdale and Corrie this Christmas night people have said just felt like a regular episode.

Yes, it might be fairer to say it was the lack of a big story rather than the shorter episodes which may have been an issue - fair play to EE they played a blinder promotion wise. I think with Corrie the attention has been on that Boxing Day episode with Peter leaving. Perhaps a split episode on Christmas Day might have been a solution there.

Back to presentation and I assume there have been no new addiitons to the Christmas idents this year? Have they only aired on ITV1 as well?