[Kim Wexler’s Ponytail]

The BBC’s issue is that it is trying too hard to do too many things.

People expect it to produce ground-breaking content, a world-class news service, the best online services, a World Service and local and national radio, and umpteen channels whilst having its funding reduced year-on-year annually.

The BBC needs to make popular shows for its own existence, but there needs to be a serious debate about what role the BBC will play in the future. It will inevitably do less, so there will need to be a conversation about what the BBC should and shouldn’t do.

It’s trying to serve people who want Strictly and MOTD whilst serving people who want The Archers and the Proms. Something is going to have to give.

Neither an all populist or all worthy BBC would be value for money if most people liked what they had when it was both. People complain Radio 1 is too popular and 6Music is too niche. Nobody will ''win'' going one way or the other.