[F4C]

Neither an all populist or all worthy BBC would be value for money if most people liked what they had when it was both. People complain Radio 1 is too popular and 6Music is too niche. Nobody will ''win'' going one way or the other.

I think it depends what funding model the BBC takes. The licence fee is on borrowed time and it’s a matter of when, not if, it get dumped. 

Advertising- won’t happen, ITV/Sky/Channel 4 will go berserk at the idea of the BBC jumping into an already crowded and declining advertising market. BBC will have to go populist to claw as much revenue as possible. 

Subscription- will be extremely difficult. Big portion of BBC’s audience are over-60 and getting them to buy equipment and pay subscription will be a challenge. 

And shutting the BBC down will be near-suicidal for all involved….