[Kim Wexler’s Ponytail]

in the last 30 years there has been an explosion in multichannel, the BBC needs to play to its strengths on things that the commercial sector does not touch.

Now is the beginning of the end for traditional linear, the days of being all things to all people are over. personalisation has been a key of many streaming services.

Do what the commercial sector doesn't but also do what works for the commercial sector and narrowcast? If "peronsalisation" is the key how is adapting that model going to make the BBC in anyway distinct? iplayer stripped of all the populist stuff isn't going to hold up any better against Netflix and Disney.