[Brekkie]

Anyone or anything in society having to operate on the same budget as they had a decade ago with only the odd inflation linked increase (based on the last year, not since the last rise) is going to struggle to do what they once did. They might survive, but they won't be able to thrive - and being able to thrive is ultimately what delivers a better outcome for all concerned.

In the BBC's case it is of much more value to the nation if it is able to thrive rather than in a constant fight for survival, and a thriving BBC is ultimately also of much more value to the industry too.