[Brekkie]

The BBC also made the fatal mistake then thinking because everyone aged up to 34 was covered by various dedicated channels that viewers 35+ could have a free run at BBC1. The "changing viewing habits" argument was peddled but let it not be forgotten that children's programming was badly neglected years before it was taken off BBC1 as was TOTP and other young skewing shows. Finally, BBC3 closed because it became full of repeats and the budget wasn't there. The BBC's answer was to move stuff online. Why not have some of it on BBC1?

They did - and still do. Most BBC3 online content got a post-news outing.