29-12-2023, 12:39 PM
(29-12-2023, 11:37 AM)DTV Wrote: Firstly, ditching iPlayer - one of the BBC's strongest brands - would be a terrible idea. I don't see any benefits to that, but clear drawbacks.And if you're going for a two-tier service and stripping out content to move to the premium tier then those paying the regular licence fee would expect a discount too which likely wouldn't offset the additional funds earned.
More crucially, though, £7.2m is nothing in BBC terms (for context, this is about the budget of Newsnight or the Asian Network). Even excluding the costs of running such a service, the idea that would be generating 'extra' revenue for the BBC is ludicrous - especially when inflation-related cuts are currently running into £100ms annually.
As for the iPlayer brand though - I think there would be more logic in ditching that and just branding the service "BBC" than there was with C4 ditching the All4 brand.