[Brekkie]

Straying way off topic here but if it was just "4" it would make sense to me, it's the "Channel" bit that annoys, especially as up until the last few years Channel 4 was rarely referred to as "Channel 4" on screen - shows were usually promoted as "on 4".

I've a feeling the prototype on demand service (which I think used a similar overnight recording technology to Top Up TV) might have been called BBC+, but looking for that it seems a few years ago they were going to launch a more personalised app called BBC+ for discovering BBC content but it clearly didn't go anywhere.

www.bbc.co.uk