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I think without being dismissive we can look at some interesting routes here. I feel like iPlayer is a strong brand and rebranding isn’t necessary at the moment - but I really doubt if they did do something with it that it would be as catastrophic as we’re seemingly making out. I do get it though - if it’s not broke why fix it.

The iPlayer branding as it is right now is quite solid - the pink play button is smart, and I think if they were going to do something with the name that it would be especially fine if they carried the existing icon over. There’s some flexibility in the brand that way.