31-12-2023, 10:10 AM
Everyone would still call it iPlayer though.
A rebrand is not a successful one if customers still use the old name. It’s a bit of a legacy name but it still works.
It would also generate negative publicity over spending more money on rebrands, at a time when the BBC is under scrutiny over costs.
A rebrand is not a successful one if customers still use the old name. It’s a bit of a legacy name but it still works.
It would also generate negative publicity over spending more money on rebrands, at a time when the BBC is under scrutiny over costs.