[ViridianFan]

Everyone would still call it iPlayer though.
A rebrand is not a successful one if customers still use the old name. It’s a bit of a legacy name but it still works.

It would also generate negative publicity over spending more money on rebrands, at a time when the BBC is under scrutiny over costs.

There countless examples of where companies and products have changed names and they’re still called by the old name. The one that always jumps to mind is opal fruits.

Up until the recent merger, my mum still referred to the news channel as news 24. It’s only now she refers to it as “what was news 24 till they messed about with it.”

I agree with others about naming two products or service the same thing. It’s one thing which always bugged me about the news24 rebrand to just bbc news as then you have to start adding the word channel to distinguish it from the bulletins.

It goes back to this theory I have that these design companies think the public are thick which is why the buzz phrase at the moment seems to be “joining the dots” as if the public are unable to tell already.

The i in iplayer is a legacy from the BBCi days which was the umbrella branding for anything “interactive” such as the website and the red button. I have to say I like the use of bbci, I think the homepage in the bbci whilst dated now actually looked so much better than the home page now. I’ll be even more controversial and say I think it’s a shame in one way sounds was an i[NAME]. I don’t know what you’d put in there.