[Keith]

Going back to...

As part of this, we will accelerate our content spend towards streaming value and away from broadcast-only output. We will deliver more value for younger audiences by focusing all our commissioning, marketing and social media activity on BBC iPlayer rather than through BBC Three’s linear channel.

It's worth noting that currently www.bbc.co.uk  is the only channel page that isn't a generic iPlayer page, and has it's own articles within this section. I think it's reasonable to assume that this will likely be changing in the near future, with the page moving to be iPlayer branded as per the other BBC channel pages. Maybe it also implies a reduced social media presence for 'BBC Three', with the iPlayer brand being promoted more instead.