[interestednovice]

A lot of that (the separate editorial website, social media accounts and prominence in the BBC navbar) was a legacy of the “online only” BBC Three.

It has arguably still been needed to help promote the BBC to that demographic, but now the marketing is shifting towards iPlayer as more of a “bucket of content”, rather than specific services from the BBC, it may make sense to drop it. The website especially is unlikely to get many page views.

However, there is an argument that the BBC shoots itself in the foot with a lot of this. Things like trailers relentlessly ending with a “Watch on BBC iPlayer” sting, when in reality viewers may want to know when the programme is going to be on TV, risk alienating viewers.