[Brekkie]

Absolutely agree - I think it's a much more effective strategy especially for stripped shows to released all episodes on ITVX on the Monday so they are there but essentially it's alongside the linear airing rather than months earlier. For me too making content available as a boxset isn't so much about watching it days or weeks earlier but being able to watch it earlier the same evening, which was useful with The Traitors beginning on Wednesday.


Linking this all back together and of course going "digital", initially via digital TV and then with online delivery in mind, was used as the justification for getting rid of the regional commitments the franchises once had with the (unfounded!) idea in a digital age we would care less about local content. It's good to see ITV now building regional news into ITVX - I doubt we'll ever see regional commissions as part of it, but arguably a streaming infrastructure moving forward might could make providing some regional content more cost effective than in a linear world. Ideally it would have been the way the Local TV network went though a planned IP delivery system never materialised.