[WillPS]

The plan for CPV was to broadcast from TVAM studio, however it made NO plans if TVAM lost..

Much has been made of this but it is not necessarily the big deal it has been made out to be.

TV-am plc was not shuttered by the ITC's decision, it could have continued as a content producer (ala Thames) or facilities provider (more like TVS - except I think Maidstone Studios was actually spun off in a management buyout such was the mess TVS were in financially).

The studios in Camden provably had a future without ITV Breakfast. If TV-am plc had a contract to provide studio services to CPV then they would have been contractually obliged to provide those services; even if the directors at TV-am still decided the best outcome for shareholders was to break up the company there are still ways of selling assets which have contractual obligations against them.

Also worth remembering that CPV were not alone in suggesting they would use another incumbent franchise's facilities. Sunrise/GMTV were committed to using LWT's facilities; they weren't eliminated from the bidding for that. AIUI Carlton had only a vague commitment to use their publisher-broadcaster model when it came to providing a 5 day local news service (i.e. "we'll pay some other lot to do it"); again that wasn't a dealbreaker.