[Brekkie]

And it doesn't even make sense as you'd never answer the questions set in the manner in which they write the answers.

It'll be interesting to see how it does over it's run - I can't see it outrating what Tipping Point usually does but what might save it is it may bring an audience to ITV daytime which doesn't usually watch ITV daytime. I think it's something that might actually do better as a weekly late Sunday afternoon fixture (around 5.30pm) rather than daily.