[Stooky Bill]

The Chase itself is a relatively high brow quiz but presented in a manner which makes it very accessible and feels right for ITV. Similarly Millionaire arrived and presented itself very differently to other question and answer formats - and really changed the game in terms of production design for game shows.

Even longer running high brow shows like Mastermind and University Challenge, who probably both come close to Jeopardy in terms of overall age, have production values that now feel quite modern and keep what are fairly high brow question and answer formats interesting to watch.

That's the big difference between Jeopardy in the US vs Jeopardy in the UK, there it and Millionaire are the sole serious 'high brow' quiz shows. Here there are loads. It's lost a lot of its USP here - it's not got the prestige that winning Mastermind or Countdown has