[Jon]

I wouldn’t say Jeopardy is too high brow. It has a silly gimmick the UK public would just find annoying since it doesn’t make sense. It’s decided to go fully with the US branding set and titles which just look very odd and dated, ignoring the fact it doesn’t have 50 odd years of history which means the US audience don’t question those quirks.

We can do daytime straight quizzes but we do them better. Countdown, 100%, Lingo, 15 to 1 and Eggheads all spring to mind as really having no gimmicks all successful in their time. Perhaps slightly more gimmicky The Weakest Link and The Chase are proper quiz shows with a lot of questions.