[London Lite]

Hits Radio in the FM only areas where it currently broadcasts have been underperforming, so it's a risk to stealth introduce the brand in the heritage ILR areas.

Bauer will be hoping at least in the immediate interim that listeners will stick with them thanks to the local breakfast show which will eventually be dropped as the three hour local hour rule within an approved regional area is axed for local news in return along with the fact the same network presenters will still be there at the same time.