[Spencer]

At least the presenters won't have to record all the individual radio station names in different tones of voice to insert at the start of their chat, which sounds true & realistic. That, is pretty clever, making the ordinary punter off the street, think they are listening to their local presenter from their local studios, when they're not.

I’m not sure if they were the first to do it, but the TLRC network were doing this back in 2002. The system wasn’t that robust back then, and sometimes if a station’s server was running slow, the local name drop would fire slightly late meaning you’d hear the presenter talking over themselves which slightly spoilt the illusion.