12-02-2024, 12:41 PM
Nation are reviving Swansea Bay Radio on St David's Day - in response to The Wave's rebrand.
This is a licence that has always been a bit of a problem child to Nation - it's the seventh time it's been rebranded and the sixth time they've changed format (currently known as Smooth clone Easy Radio, whose RAJAR figures - like the format - have been abysmal)
Their daytime line-up is made up of ex-Swansea Sound presenters, including the return of local legend Kev Johns, who was unceremoniously dropped by Bauer despite being acquitted in a court case three years ago.
Nation's own PR about the return pointedly mentions The Wave's drop in listening hours since it reverted to networked output post-Breakfast. Funnily enough, Easy's hours have also fallen considerably in Swansea Bay...
www.nationplayer.com
This is a licence that has always been a bit of a problem child to Nation - it's the seventh time it's been rebranded and the sixth time they've changed format (currently known as Smooth clone Easy Radio, whose RAJAR figures - like the format - have been abysmal)
Their daytime line-up is made up of ex-Swansea Sound presenters, including the return of local legend Kev Johns, who was unceremoniously dropped by Bauer despite being acquitted in a court case three years ago.
Nation's own PR about the return pointedly mentions The Wave's drop in listening hours since it reverted to networked output post-Breakfast. Funnily enough, Easy's hours have also fallen considerably in Swansea Bay...
www.nationplayer.com