27-02-2024, 09:05 PM
Wave’s Rajar figures are on a real high at the moment too, currently in the low 20s in terms of % reach, compared to the low teens where they were just after the Covid hiatus.
Pirate’s figures, meanwhile, have shown the familiar ‘just been bought by Bauer’ slump. I suspect this drop in audience has helped them make their decision to rebrand in something of a self-fulfilling prophecy.
Pirate’s figures, meanwhile, have shown the familiar ‘just been bought by Bauer’ slump. I suspect this drop in audience has helped them make their decision to rebrand in something of a self-fulfilling prophecy.