[Stooky Bill]

I think that's his point. They are putting out promos for Hits Radio that imply Pirate's FM frequencies will become Hits when in fact the content they are plugging will only be on DAB.

Yes, GHR and DAB aren't even getting a mention in the pre publicity for the changes. It's very different to what happened with Wave, as its one station moving platforms and changing name and a totally different one replacing it. It's the same as happened with Lincs FM, except all in the same day rather than over a year.

The messaging is awful, just being honest with the audience will save a lot of goodwill from them. By not promoting GHR on FM they're almost seeming like they're doing it in secret.

I'd disagree that FM is a legacy platform, there's still a lot of people listening to it especially in vehicles. If there weren't then why is Bauer spending so much money buying up and converting so many FM licenses to their national networks? If they wanted Hits and GHR to be national DAB networks then that's a lot easier and cheaper.

It's a shame to see Pirate go, it's a sad end for what was a huge station down there. Whenever I was on holiday down there it used to be on everywhere, it's logo was everywhere. Had quire a mixed playlist and really useful to have on on holiday too for the local information too. Now all the local content is reduced down to 3 hours a weekday off peak.

Im not sure the term 'throwback' works so well in an area with lots of fishing either :-D