[cityprod]

21% is still a lot. Especially as I imagine much of that, as I said, is in cars where people don't have DAB and online streaming isn't feasible (and people listening in cars at breakfast and drivetime are often the most profitable time for commercial stations).

As has been said, the likes of GHR wouldn't be expanding on FM to the extent they have been if they didn't think there was money to be made and it will all be closed down in a few years.

Except it really isn't a lot in this circumstance, and it's dropping at quite a rate. 29% to 21% in a year is quite an alarming rate of decline. The fact that they are even maintaining any form of local programming, by transferring it to Hits Radio & GHR, is more a testament to Cornwall's unique heritage and culture than anything else. I think you overestimate just how much GHR and Bauer will be making from this. They have to provide something on FM otherwise they will lose that licence. Better at the moment to have GHR simulcasting on FM, than just to close down Pirate and lose that licence at this point. 5-10 years from now, who knows, but at this point, it makes more sense.