[Jon]

Nation Radio is such as a rubbish brand. It probably works for Wales, because it emphasises that fact Wales is nation in its own right and its not a service from England.

I know there are other generic brands, but they usually tell you what the station does either literally like ‘Greatest Hits Radio’ or using something emotive live ‘Heart’ or ‘Kiss’.

There’s obviously an opportunity to replace Metro, so why not use a brand at least for the time being that tells the audience that this is now their local station. I know local brands aren’t the done thing, but what else can they offer?