[Stooky Bill]

Except it really isn't a lot in this circumstance, and it's dropping at quite a rate. 29% to 21% in a year is quite an alarming rate of decline. The fact that they are even maintaining any form of local programming, by transferring it to Hits Radio & GHR, is more a testament to Cornwall's unique heritage and culture than anything else. I think you overestimate just how much GHR and Bauer will be making from this. They have to provide something on FM otherwise they will lose that licence. Better at the moment to have GHR simulcasting on FM, than just to close down Pirate and lose that licence at this point. 5-10 years from now, who knows, but at this point, it makes more sense.

The reason they're doing the bare minimum local programming is because they have to, and it's too soon for their audience to go straight to a South West or national version. It's a transitionary sutuation

Once the rules change (which is due soon), and enough time has passed that everyone's forgotten Pirate FM those local programmes will be from Manchester . I'd be surprised if they keep anything Cornish at all.

It's not unique to Cornwall, the exact same thing happened to Lincs FM, again a popular local station and brand that they're gradually easing out along with its local content