17-04-2024, 01:59 PM
I thought the rebrand would mean the end of the split 'this is Radio City' etc presenter drops that didn't always integrate very well into links. But they're still there, with the presenter saying things like 'this is Hits Radio, live across X'.
It may only be temporary as part of the transition. If I was a presenter, I'd want shot of them as they're a faff - and the new ones don't really do anything a split jingle couldn't.
It may only be temporary as part of the transition. If I was a presenter, I'd want shot of them as they're a faff - and the new ones don't really do anything a split jingle couldn't.