[mixchris]

It's a good tagline - they should have leant on it more and had fun with it.

Those TV adverts and the tone of voice are dreadful though. I haven't got a clue what's going on in them nor why I should care, a visual mess.

I watched the advert on their website this morning, and it doesn't promote the radio station really. Even Global's adverts for Smooth, Heart and Capital are better, even the GHR advert is better than the mess that is Hits Radio TVC.