[Ash101]

Is radio subject to the same ad restrictions as TV - i.e. no more than 12 minutes an hour, an average of 9 minutes an hour over a day and no more than four breaks an hour?

Radio isn’t subject to any regulation when it comes to advert minutage.. you can do what you want & sell what you want (bar news coverage of course).

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I listen to Hits Radio this evening on my drive home. I listen to about 20-25mins. There was three songs and a traffic update. The rest was ads. Way over the top. It's as bad as Capital who are now expanding there age to compete with Hits Radio. Going to be interesting to see who wins between Hits Radio and Capital. To be honest I can't wait for Radio 1 Anthems Station to launch. Sooner the better.

Interesting points, but I think Capital has already won with regards to being the “premium” youth brand in commercial radio. Kiss very much does/did that for Bauer too, so it’s all about getting Hits Radio to make some gains!

I heard from a friend a while ago that Hits were only playlisting new music “if Capital are playing it”, not very set on making their own sound. I don’t know if this has changed recently.

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I'm also still trying to get my head around Hits Radio (which, we're told, is the Biggest Hits and the Biggest Throwbacks) and Greatest Hits Radio. Is Greatest bigger than Biggest? Which is best? (There's only one way to find out…)

Yes - this has always thrown me about the branding of both of these stations.

Taylor Swift didn’t release any music in 70/80/90s, but most will consider her to have a “Greatest Hit”.

They’re both rubbish names, but at least Hits Radio does exactly that.. it’s about playing the hits. I think GHR is the one that needed a rethink, but they’ve dug the heels in too deep now!