Hits Radio Rebrand Rollout

(18-04-2024, 11:40 AM)VMPhil Wrote:  A planning permission application has been submitted to change the signage on the Radio City Tower, which has been the same since City moved there in the year 2000.

It will be a shame especially as they usually dim everything except 97 (previously 96) on 15th April to commemorate the Hillsborough victims.

www.liverpoolecho.co.uk 

I've only just noticed that the RADIO CITY on the tower isn't the same as the cogwheel logotype - is it the same font but in all caps?

I'm also still trying to get my head around Hits Radio (which, we're told, is the Biggest Hits and the Biggest Throwbacks) and Greatest Hits Radio. Is Greatest bigger than Biggest? Which is best? (There's only one way to find out…)
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Is radio subject to the same ad restrictions as TV - i.e. no more than 12 minutes an hour, an average of 9 minutes an hour over a day and no more than four breaks an hour?
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(Yesterday, 11:14 AM)Brekkie Wrote:  Is radio subject to the same ad restrictions as TV - i.e. no more than 12 minutes an hour, an average of 9 minutes an hour over a day and no more than four breaks an hour?

Radio isn’t subject to any regulation when it comes to advert minutage.. you can do what you want & sell what you want (bar news coverage of course).

(18-04-2024, 07:17 PM)CATV Wrote:  I listen to Hits Radio this evening on my drive home. I listen to about 20-25mins. There was three songs and a traffic update. The rest was ads. Way over the top. It's as bad as Capital who are now expanding there age to compete with Hits Radio. Going to be interesting to see who wins between Hits Radio and Capital. To be honest I can't wait for Radio 1 Anthems Station to launch. Sooner the better.

Interesting points, but I think Capital has already won with regards to being the “premium” youth brand in commercial radio. Kiss very much does/did that for Bauer too, so it’s all about getting Hits Radio to make some gains!

I heard from a friend a while ago that Hits were only playlisting new music “if Capital are playing it”, not very set on making their own sound. I don’t know if this has changed recently.

(Yesterday, 10:43 AM)thegeek Wrote:  I'm also still trying to get my head around Hits Radio (which, we're told, is the Biggest Hits and the Biggest Throwbacks) and Greatest Hits Radio. Is Greatest bigger than Biggest? Which is best? (There's only one way to find out…)

Yes - this has always thrown me about the branding of both of these stations.

Taylor Swift didn’t release any music in 70/80/90s, but most will consider her to have a “Greatest Hit”.

They’re both rubbish names, but at least Hits Radio does exactly that.. it’s about playing the hits. I think GHR is the one that needed a rethink, but they’ve dug the heels in too deep now!
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(Yesterday, 10:43 AM)thegeek Wrote:  I've only just noticed that the RADIO CITY on the tower isn't the same as the cogwheel logotype - is it the same font but in all caps?

Yes! It's always been like that. And, as far as I can tell, that was never the official logo - the lowercase version was the one always used, in various colour schemes over the years, from 2000 (the same year they moved in to the tower) until the "Your" logo launched in 2015.

I can only think that, as the letters/numbers are on their own individual tiles/blocks, as illustrated if you zoom into the below linked photo, that the lowercase typeface would have looked strange if it was put up that way? Or perhaps wouldn't stand out as much as putting it in capitals?

www.flickr.com 

Incidentally, I'm pretty sure the hoarding at the very top of the tower was installed originally to show a big "Liverpool 08" banner when the city was European Capital of Culture. Hopefully if they do get planning permission to change the sign they'll finally remove it as it's pretty ugly looking without anything on it!

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Out on my travels this morning and I noticed the way the former TFM is named on DAB makes it sound like they’ve partly reverted to their original heritage name.

   

Either that, or the BBC local station for the area has launched a spin-off pop service. Wink
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(Yesterday, 12:33 PM)VMPhil Wrote:  Incidentally, I'm pretty sure the hoarding at the very top of the tower was installed originally to show a big "Liverpool 08" banner when the city was European Capital of Culture. Hopefully if they do get planning permission to change the sign they'll finally remove it as it's pretty ugly looking without anything on it!

Scratch that - I was wrong. Judging from this video, it seems this hoarding was installed at the same time, or at the least very shortly after, Radio City relocated to the tower. It doesn't even seem to have been used straight away...

youtu.be 

[Image: 1592580878_1869298444.svg]
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(Yesterday, 12:33 PM)VMPhil Wrote:  Yes! It's always been like that. And, as far as I can tell, that was never the official logo - the lowercase version was the one always used, in various colour schemes over the years, from 2000 (the same year they moved in to the tower) until the "Your" logo launched in 2015.

I can only think that, as the letters/numbers are on their own individual tiles/blocks, as illustrated if you zoom into the below linked photo, that the lowercase typeface would have looked strange if it was put up that way? Or perhaps wouldn't stand out as much as putting it in capitals?

www.flickr.com 

Incidentally, I'm pretty sure the hoarding at the very top of the tower was installed originally to show a big "Liverpool 08" banner when the city was European Capital of Culture. Hopefully if they do get planning permission to change the sign they'll finally remove it as it's pretty ugly looking without anything on it!

I think it was also based on the previous logo a bit as it fits in with that colour scheme.

static.wikia.nocookie.net 
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The thing on the top of the tower was used for Liverpool 08 and then Ford had an advert on it for a while, I doubt it will be going anywhere as I'm sure that's the DAB Signal for Liverpool.
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With the announcement of the switch to Hits made in January, so 4 months to prepare for all the rebranding etc, you’d have thought that by now the studios would be up to date with branding. Over at Hits NE though…

ibb.co 

ibb.co 
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