[Neil Jones]

Commercial broadcasters are all sensitive to the advertisers, its how they make their money so if the advertisers are worried, they won't buy ad spaces so while we may be spared being told about the DFS sales that never frigging end, that doesn't make ITV any money. Programmes are bookends to the adverts after all.

Whether Twitter power has the impact it did (as per GB News above) and bearing in mind its now owned by Elon Musk who's done nothing but pee people off on Twitter due to various changes (and various people leaving for one reason or another), is probably up for debate.