[Brekkie]

The Voice Kids was on far too late at Xmas, starting at 8.30 and finishing at 10, but it would have rated poorly in any case.

Episode count is something always commented on with The Voice, but whatever version it is, it never seems to be able to hold onto viewers after the auditions. It's never been as exciting as X Factor, seems too formatty and hard to keep track of with all the technicalities and sheer number of contestants involved, plus the grand prize is worthless.

Yes - The Weakest Link has shown over Christmas there is an audience around early evening and splitting it over 5 episodes airing at 6.30pm would give it a better chance, with the two 90-minute audition episodes becoming three one hour shows then the two hour performance show split over two nights, giving the impression at least of a semi final and final.