[Brekkie]

The final series of Strike It Rich aired in 1999, but there was no indication it was the end (unlike what happened in 1992 when Thames lost their licence, though we know now it carried on).

I always presumed ITV decided they'd had enough of it (or it had dropped in the ratings), after all by that point it had been on the air for 13 series worth, and nothing lasts forever.

Though of course Barrymore had other work, and as things panned out if SiR/SiL had still been on the air two years later, it wouldn't have survived (not with him as host anyway)...

Guess like other gameshows at the time it was sacrificed as Emmerdale crept up from 3 times to 5 times a week by the end of 2000, plus of course such gameshows seemed a bit old fashioned and cheap compared to Millionaire.

I do think pretty much ever gameshow that ended around then has returned in some manner since.