[Neil Jones]

But it isn't a secret that The Apprentice has format holes. As mentioned the whole thing around phones and the internet. They have to use Yellow Pages or something similar to find a business to flog cheap tat to and the A-Z to get anywhere.

These are actually useful skills to still be able to use. Google Maps and internet all very nice and all but if some cyber attack as seen in film becomes reality, there's no phones, no internet and I dare say a lot of people these days won't have a clue how to do anything.

Though it could be argued The Apprentice these days is a long way detached from how it launched (as in the original idea "here's a 12 month contract, you can work on this project I have for your £100k", etc) to the current cash injection into a new business. That's not the traditional definition of an apprentice, but why let that fact get in the way.