[Brekkie]

You can argue that something being a flop originally isn't a reason not to try it again. The original (celebrity) Love Island was a notorious bomb after all, and look at the format now.

1m viewers on ITV1 last night, 0.5m on ITV2.

It was perfect for ITV2 though, and something like MAFS didn't work for C4 but retooled has been successful for E4. Survivor though an example of something that didn't work the first time and hasn't worked the second time - even if the BBC were considering a second run the weekends ratings should really reiterate a 2m overnight is not something they should accept for a flagship format.


Hopefully the success of Gladiators will see more non-quiz formats return. ITV may look again at Ninja Warrior, more in it's original guise than what they used last time.

It's tricky though to find something that is like Gladiators but isn't Gladiators, but suspect that's the brief commissioners are looking at this week. It's a Knockout may tick that box but think the Stuart Hall connection makes that a non-starter. ITV did do Simply the Best in the early noughties which I think was still technically a reworking of the same French format - it only lasted one series but perhaps is so forgotten it could return, perhaps under a different name.