[Jon]

Most people who go on a gameshow or any sort of show with a cash prize won't win and the majority of people who apply and go on, winning money isn't the sole reason they applied,

I think it depends on the show and the stakes. I’m sure people who go on something like Eggheads or even the Chase it probably that bothered about winning prize money. Someone who gets to FFF on Millionaire is probably very keen to win big money, particularly in the original era when people had to pay to get on and it became a bit of an industry getting on. I think someone who gets on Deal or No Deal would probably be set on having a cash injection of at least a few grand too.