[XIII]

I think it depends on the show and the stakes. I’m sure people who go on something like Eggheads or even the Chase it probably that bothered about winning prize money. Someone who gets to FFF on Millionaire is probably very keen to win big money, particularly in the original era when people had to pay to get on and it became a bit of an industry getting on. I think someone who gets on Deal or No Deal would probably be set on having a cash injection of at least a few grand too.

My issue with the article is that it comes across as a bit snobby towards those using the money for normal things.

I think people today are a bit more financially savvy and not splashing your winnings is seen as a good thing.