29-11-2022, 06:26 PM
In ITVs case I don’t think it was the case they choose Manchester over anywhere else, having arguably their most important show based there meant there was something solid keeping them in the city (and later Salford). And the Media City project was very much driven by the BBC IIRC and it made sense for ITV to be a part of that. There was nothing on going in Birmingham or Nottingham for that matter to keep significant production there.