[Flux]

It's potentially a format that could work well for S4C but highlights how far the global format has fallen if S4C can afford the rights. Possibly the first big global format to get a Welsh adaptation - S4C usually do their own thing. They did Wawffactor from 2003 for three series - Duffy was runner up in the first series.

And in their defence, Wawffactor pre-dates X Factor (though it was a rip-off of Pop Idol).

At least this time they’ve gone for the real deal rather than just making a similar show with format tweaks.

I wonder how much the success of Gogglebocs has fed into this decision? The brand recognition has certainly helped ensure their version has been a hit.