[dafydd]

That proves XIII's point then, doesn't it? It won't be as easy to find coaches as it sounds on paper.

That just tells me you know nothing about Welsh music. There are hundreds of choices. S4C had a show called Wawffactor back before X-Factor even existed and that had judges from Catatonia, Pendulum and well-known artists in Wales.

It's nice to have a 'big name' like Bryn Terfel, but you could have someone like Cerys Matthews (I'd guess she is actually more well-known than Bryn to most people). However as a Welsh-language show, the coaches don't have to be world famous or even UK famous.

Since Bryn is the older 'Tom' figure, they will want a younger female coach. You could pick someone who had been on The Voice UK themselves like Bronwen Lewis or Tesni Jones. If you wanted a will.i.am rapper type you could go for Sage Todz. You could have folk/pop singers like Gwilym Bowen Rhys or Gareth Bonello. There are also plenty of Welsh artists that have millions of plays on Spotify and social media, like Adwaith, Alffa, Yws Gwynedd etc. Either Gwenno or sister Ani Glass would be great too. It will come down to who actually wanted to do it and getting a good balance of coaches.