[WillPS]

ITV4 launched back in the day when each original EPG slot had two subsidiary spaces. It made sense for them to list ITV2/3/4 sequentially next to each other.

ITV4 didn't launch on the Sky EPG at all though.

Furthermore, ITV4 and Men & Motors co-existed for about 5 years.

It was 3.5 years - but yes, this is precisely my point - @JAS84 confidently states that Carlton Kids would have 'become' CITV and cited the example of Granada Plus 'becoming' ITV3 as proof that this would definitively be the case; which ignores the fact that particular move was anything but well planned and then wasn't repeated 2 years later when ITV4 launched, even though it meant not having Sky carriage at launch.