[Kunst]

And the Internet had started to become a key part of everyday society by 05-06 and linear children’s TV wasn’t really abandoned- it was actually thriving with all the different channels.

Indeed, but obviously channels in general started becoming a bit more repetitive by then; more staples, more multichanneled repeating the same stuff, and so on.
That was a quite international trend in general, especially seen in the US

Nevertheless, TV was still creative in general especially (not exclusively) among older people, viewership still depended on linear viewing; illegal downloads, DVDs, partly even YouTube as a distraction, were gradually starting to replace linear media for CERTAIN things, especially with dissatisfied younger people, but TV was still the main place to go, just not your ONLY distraction, as before 2005-6

Of course everything's completely different now