[Spencer]

In any case, since Bauer replaced Gem's AC format with CHR, it now directly competes with Capital who have a strong audience share across the East Midlands.

And it doesn’t compete very well, having lost more than half of its audience in the last five years.

The Poundland Capital format that is the Hits Radio network does seem to have the reverse Midas touch for most of the heritage stations they apply it to.